“One man can change the world with a bullet in the right place.”

We offer a wide spectrum of weapons and ammunition across large, medium and small calibre categories to meet the diverse operational needs of modern-day combatants.

Demand is driven partly by hunters, gun enthusiasts, and weapon upgrades by police departments. The profitability of individual companies is closely linked to marketing. Large companies have economies of scale in purchasing. Small companies can compete effectively by producing premium-priced high-quality or decorative guns. The industry is highly concentrated.

“Creating the future.”

We know outdoor professionals, Military personnel and emergency services require the most reliable gear so we have sourced premium brands who specialise in clothing, footwear, bags, tactical gear, field and survival equipment and more at low prices so you can always have the best for less.

Being authorised retailers for core brands ensures not only a wide choice of outerwear clothing and accessories in a wide range of cameo patterns and colours but also Base Layers, protective gloves, caps and more.

“Ability to adapt the change.”

Data analytics ensures interventions are taken before production is impacted. In addition to the software, our expertise in augmented reality (AR) is a crucial element in achieving this digital transformation.